The fair showcases both old- and new-world wines including sherry from Spain, port from Portugal, ice wines from Canada and Austria, sauternes from France, Tokaj from Hungary, madeira from Italy and many more. The brand had experienced some negative press from the 2016 event with various outlets claiming the communication was weak for both the exhibitors and participants.
We designed a 360 digital strategy that empowered the Vinoble brand with an online platform in English and Spanish and a subsequent content marketing strategy for both web and social media, boosting their international capabilities through e-commerce and streamlined communications.
Vinoble’s new digital platform was set up for user-generated content, supporting exhibitors who could upload detailed information regarding the wines they would showcase together with their contact information. This allowed participants to research exhibitors and get in touch with them directly after the event. Storytelling centred around backstories of makers and their vineyards was the cornerstone of the content strategy.