Digital Transformation
Held biennially in Jerez de la Frontera, Vinoble is the only international wine fair dedicated exclusively to fortified and sweet wines of the world.
The fair showcases both old- and new-world wines including sherry from Spain, port from Portugal, ice wines from Canada and Austria, sauternes from France, Tokaj from Hungary, madeira from Italy and many more.
We designed a 360 digital strategy that empowered the Vinoble brand with an online platform in English and Spanish and a subsequent content marketing strategy for both web and social media, boosting their international capabilities through e-commerce and streamlined communications.
Vinoble’s new digital platform was set up for user-generated content, supporting exhibitors who could upload detailed information regarding the wines they would showcase together with their contact information. This allowed participants to research exhibitors and get in touch with them directly after the event. Storytelling centred around backstories of makers and their vineyards was the cornerstone of the content strategy.
We designed and managed the social media strategy to both raise awareness of the Vinoble brand whilst focussing on telling the story behind the producers and their wines, exhibiting at the fair.
