Vinoble’s new digital platform was set up for user-generated content, supporting exhibitors who could upload detailed information regarding the wines they would showcase together with their contact information. This allowed participants to research exhibitors and get in touch with them directly after the event. Storytelling centred around backstories of makers and their vineyards was the cornerstone of the content strategy.
The fair attracted a record-breaking 500 international guests from the wine and media industry, with masterclasses, seminars, and tastings all sold out via the online store within three days of announcement.