By providing the hospitality industry and sherry distributors with free tools and support via an online platform at sherryweek.wine we’re able to connect and engage international, professional sherry-lovers who participate in simultaneous events worldwide and share their celebrations through social media.
The campaign provides wine and gastronomy professionals with a reason to promote sherry wines to their customers and clients with a heavy focus on activities in restaurants, reinforcing sherry as a food wine.
Every year we produce a series of promotional materials including unique artwork, posters for venues to download and customise with their own event information, social media materials, tasting mats & guides to support both the on and off trade to participate in the campaign.
In close collaboration with the wine producers we produce a series of unique virtual tastings every year – never repeating the same format twice – ensuring the campaign is continually engaging and inspiring.