House of Lustau
360 Global Digital Strategy
Background
Our journey with House of Lustau, an esteemed producer of Sherry Wines and Brandy de Jerez, reflects our commitment to reshaping the digital landscape for premium brands.
With a legacy of crafting exceptional wines since 1820, Lustau sought to amplify its digital presence and connect with a new generation of consumers, all while staying true to its time-honored traditions. As their digital marketing agency, Chelsea Co. designed a strategy to elevate the awarded sherry producer’s online influence, enriching the brand experience for audiences in Spain, the USA, and beyond.
While Sherry is a great food wine, it’s also ideal as an aperitif, after-dinner sipper, and cocktail ingredient. By blending tradition with modern storytelling, we crafted an approach to digital transformation that brought the world of Lustau Sherry Wines to a wider, global audience, ensuring its legacy thrives in the digital age.
Client :
House of Lustau
SERVICES :
Design, Art Direction, SEO, Social media strategy, Content Strategy, Photography, Online marketing
SOCIAL MEDIA:
Client :
House of Lustau
SERVICES:
Design, Art Direction, SEO, Social media strategy, Content Strategy, Photography, Online marketing
SOCIAL MEDIA:
Lustau Legacy
High-end photography played a pivotal role in transforming Lustau’s digital identity. Our team meticulously ensured that every image captured the brand’s rich heritage. Partnering with top food stylists and expert beverage photographers, we produced high-end visuals that showcased Lustau’s craftsmanship, terroir, and the artistry behind its sherry production methods.
These striking images not only highlighted Lustau’s diverse portfolio — from Fino to Pedro Ximénez—but also wove a visual story that resonated with audiences, strengthening their connection to the brand and the craftsmanship behind every bottle.
Sherry Good Stories
Lustau is made for moments of discovery. Through engaging, short-form video content, we introduced viewers to the world of Lustau Sherry Wines. Each reel told the brand’s story — its deep heritage, the artistry of sherry production, and its unique flavors — all in a few captivating seconds.
These dynamic videos expanded Lustau’s digital footprint, driving brand awareness and a stronger consumer connection across multiple platforms.
To ensure the brand stays fresh and relevant, our content team works on developing educational new series, such as Inside the Sherry Cask. Follow @BodegasLustau to discover sherry storytelling that will make you love Lustau, too.
