We partnered with German importer and distributor Sierra Madre to design, produce and implement a compelling social media campaign to support the growth of brand awareness and engagement of their own brand Remedy Rum.
We designed a strategy to position Remedy Rum as a premium spiced rum, fostering interest from both trade and consumers while establishing an emotional connection between the brand and its community. The key markets are German-speaking countries (Germany and secondary markets Austria, Switzerland) followed by English-speaking markets, with focus on the UK.
Our purpose was to cut through the noise of standard social media drinks marketing by humanizing the Remedy Rum brand through the positive associations created by nostalgia marketing. The campaign ‘Remember Tomorrow’ provided a multitude of ways to apply nostalgia marketing through the creation of compelling content that triggers people to reminisce about the past while connecting them to the present.
The Remember Tomorrow content narrative was designed around reflecting on pop culture through a series of decades (eras), leading to an emotional connection between the consumer and Remedy Rum as a brand. The aesthetic of the eras were represented by design elements such as iconic figures, fashion, colors & typography. The content consists of a mix of eye-catching era-specific photography, motion graphics, giphys & video reels combined with original static post formats, and facts and curiosities designed to draw the user’s attention.
In only 6 weeks we increased the overall community by 83% with a 1300% increase in engagement and a total reach of more than a million accounts.
The creativity produced by our team inspired the marketing team to produce a limited edition release using the era inspired strategy. After the conclusion of the first era (the 1920s), the German and English accounts experienced triple digit growth and engagement, both organically and via paid social marketing.
The accounts are driving new leads to the designated online store, which provides the opportunity to test conversions to sales via promotional campaigns.