Social Media
We partnered with German distributor Sierra Madre to design, produce and implement a compelling social media campaign to support the growth of brand awareness and engagement of their own brand Remedy Rum.
We designed a strategy to position Remedy Rum as a premium spiced rum, fostering interest from both trade and consumers while establishing an emotional connection between the brand and its community. The key markets are German-speaking countries (Germany and secondary markets Austria, Switzerland) followed by English-speaking markets, with focus on the UK.
We witnessed extraordinary growth on both Remedy Rum accounts, increasing the follower count from 1,000 to over 8,600 within just one year, showcasing a remarkable growth of over 800%. Our IG content reached an impressive 4,000,000 people with more than 60,000 profile visits to the IG account, effectively amplifying the Remedy Rum brand and story to a wide audience.
Our purpose was to cut through the noise of standard social media drinks marketing by humanizing the Remedy Rum brand through the positive associations created by nostalgia marketing. The campaign ‘Remember Tomorrow’ provided a multitude of ways to apply nostalgia marketing through the creation of compelling content that triggers people to reminisce about the past while connecting them to the present.
Our team of creative experts brought the past to life through a series of advertising materials that spanned six iconic eras – the 50s, 60s, 70s, 80s, 90s, and 00s.
We harnessed the power of nostalgia to engage consumers on a deep emotional level, resulting in increased brand loyalty and market visibility.
The Remember Tomorrow content narrative was designed around reflecting on pop culture through a series of decades (eras), leading to an emotional connection between the consumer and Remedy Rum as a brand. The aesthetic of the eras were represented by design elements such as iconic figures, fashion, colors & typography. The content consists of a mix of eye-catching era-specific photography, motion graphics, giphys & video reels combined with original static post formats, and facts and curiosities designed to draw the user’s attention.
The IG reels garnered an impressive 65,000 plays, while our Facebook videos received 200,000 views.
The creativity produced by our team inspired the marketing team to produce a limited edition release using the era inspired strategy. After the conclusion of the first era (the 1920s), the German and English accounts experienced triple digit growth and engagement, both organically and via paid social marketing.
The accounts are driving new leads to the designated online store, which provides the opportunity to test conversions to sales via promotional campaigns.
