Digital Transformation
Gran Duque de Alba, a renowned Brandy de Jerez brand, sought to establish a strong digital presence in the American and German markets.
The objective was to modernize its brand image while maintaining its traditional essence, thereby engaging a broader audience. Our agency undertook a comprehensive digital transformation, starting with a revamped look and feel that seamlessly blended tradition with modernity.
The digital transformation led to remarkable outcomes. Gran Duque de Alba witnessed a 30% increase in online engagement and a 20% growth in social media followers within six months. The brand successfully connected with younger audiences while retaining its loyal customer base.
A cohesive digital style guideline ensured consistent branding across platforms. The logo was adapted for responsiveness, maintaining its identity across diverse devices. Crafting a compelling brand voice, we balanced the rich heritage of Gran Duque de Alba with a contemporary tone.
Recognizing the pivotal role of visuals in the digital age, we crafted an impactful photography guideline for Gran Duque de Alba. Leveraging the brand’s rich heritage and contemporary aspirations, the photography style emphasized authenticity and sophistication.
For social media, a meticulous content strategy was devised. Engaging Reels highlighted the brand’s history, production process, and unique attributes. A mix of educational and lifestyle content fostered audience interaction. Thematic campaigns celebrated cultural events and milestones, enhancing brand relevance.
