We apply a holistic approach to make sure your brand is relevant on the right platform every time.
These days wine lovers, sommeliers and distributors discover and get to know brands through multiple channels, most of them online. Your website, your social channels, your newsletter —every single touch is an opportunity to capture interest and build a relationship.
We bring our innovative digital marketing framework to a traditional industry—without the overly technical or cryptic approach you’ll face with most agencies. You aren’t working with just a creative agency —we take a holistic approach to the digital footprint of your whole brand to make sure it’s relevant on the right platform every time.
Our clients are our partners. Together, we analyse your wine and spirit brand to see where it stands in the market and how we can achieve your desired results.
HOW WE DO IT
Our proven 3 step methodology
First things first—how is your brand positioned in the market? How does digital influence that conversation, if at all? And, most importantly—are you in control of that conversation?
Based on that data, we design a strategy for where we’re going to play the game and how we’re going to play it.
Digital Transformation
It’s time for your brand to join millions of wine lovers, professionals and consumers on digital. Together, we’ll develop a plan to sustainably move you from analogue to fully digital—globally. We’ll not only implement the strategy—we’ll train your team and teach you how to take control of your own brand online. That way, you’ll be able to future-proof your brand and stay relevant for many years to come.
The end result is a holistic 360° strategy that clearly identifies:
WHERE the opportunities lie for your brand in digital, WHO your online audience is, WHAT platforms and technology they use, WHICH type of content you need to reach your audience and HOW it will grow your business.
- Digital strategy
- User profiles
- Brand indentity & Style guide
- Content marketing strategy
- UX strategy
- Technical specifications
- Social media strategy
- Email marketing strategy
- Tone of voice
- Social media playbook
Content Development
Consider us your in-house content team. We look at the market and deep dive into your position to design and implement your entire digital content and social media strategy.
We turn your brand into a media powerhouse by creating a suite of assets including an editorial program, style guidelines, content pillars, social media management, online advertising, search engine optimization (SEO), influencer outreach, thought leadership, photography, video and email marketing.
- Web design
- Brand narrative
- SEO centric content
- Moodboards & scripts
- Photography
- Infographics
- Motion graphics
- Videos
- Reels
- Online experiences
Digital Channel Management
Once the strategy is in place, we own your social media and digital channels to make sure they stay alive and engage with your audience.
Through our international team of creatives we produce content that will resonate with your audience. We use robust analytics to measure & optimise the content on an ongoing basis.
Our end-to-end solution is developed for partners who are time-poor, have limited resources and need an entire content marketing & social media strategy outsourced to a trusted international team who have the right expertise, passion and the results to prove it.
- Content and community management
- Website SEO optimization and management
- Influencer / Ambassador outreach
- Analytics and reporting
- Email marketing
- Creative Campaigns
- Microsites
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Paid social marketing
(Audience segmentation, pixel and retargeting campaigns, A/B testing, optimization and reporting)