Digital-First Creative Strategy
Our journey with Vermut Lustau, a celebrated producer of premium Spanish vermut, showcases our expertise in crafting digital strategies for heritage brands.
With a rich history rooted in sherry winemaking, Vermut Lustau sought to strengthen its digital presence and connect with modern consumers who appreciate craft cocktails and refined flavors. As their digital marketing agency, we developed a comprehensive strategy to amplify their brand and expand their influence across key markets, particularly in Spain and the USA.
Visual identity played a key role in transforming Vermut Lustau’s online presence.
Our team meticulously planned each shoot, using moodboards and shot lists to ensure a consistent aesthetic that captured the brand’s bold character. Working with top-tier food and drink stylists and expert beverage photographers, we produced high-end imagery that highlighted Vermut Lustau’s unique labels and colour palate. These stunning visuals brought the brand to life, making it more accessible and desirable to cocktail enthusiasts and consumers.
Through engaging short-form video content, we introduced audiences to the artistry behind Vermut Lustau. Each Reel showcased the brand’s unique blend of sherry-aged vermouth, its mixability in cocktails, and its rich heritage, captivating viewers in just a few seconds. These videos strengthened Vermut Lustau’s digital footprint, driving brand awareness and consumer engagement across multiple platforms.
