Lustau Vermut
Digital-First Creative Strategy
Background
As the digital marketing agency for Vermut Lustau, a renowned producer of premium Spanish vermouth, we create digital strategies that bring the essence of Jerez to consumers worldwide.
Since 1866, Bodegas Lustau has been a world-class benchmark for top-quality wines. With a deep-rooted history in sherry winemaking, they sought to elevate Vermut Lustau’s digital presence to connect with modern consumers who appreciate craft cocktails and refined flavors.
Chelsea Co. developed a comprehensive digital transformation, storytelling strategy, and brand creative in 20__, expanding the brand’s reach across key markets like Spain and the USA. Today, we continue to breathe life into the four Vermut Lustau personalities — Rojo, Blanco, Rosé, and Dry — each capturing a unique flavor profile that speaks to diverse tastes.
Client :
House of Lustau
SERVICES:
Design, Art Direction, Social media strategy, Content Strategy, Photography, Online marketing
SOCIAL MEDIA:
Vibrant Visuals
Visual identity played a pivotal role in transforming Vermut Lustau’s online presence. Partnering with top-tier food stylists and expert beverage photographers, we produced high-end imagery that highlighted the brand’s bold labels and vibrant color palette. These stunning visuals brought the brand to life, making the consistent aesthetic more accessible and appealing to cocktail enthusiasts and consumers alike.
Vermut Videos
Lustau is made for cocktails. Our storytelling team captivated audiences with bilingual short-form video content that showcases the brand’s unique blend of sherry-aged vermouth, its versatility in cocktails, food pairings, and its rich heritage — all in just a few seconds.
These punchy videos strengthened Vermut Lustau’s digital footprint, driving brand awareness and consumer engagement across multiple platforms. To keep the brand fresh and exciting, our content development team introduced new series like Vive, Vermut, Lustau and Vermut & Vinilos (Vinyl), to give fans more ways to engage with the brand’s personality. Follow @VermutLustau to be shaken and stirred.
