A high-quality small-batch London distilled gin – “historic in essence, modern in spirit”, Fifty Pounds Gin had no digital presence. Our team was tasked with designing a digital strategy for the brand including a new website and social media content plan, specifically targeted at the UK market and using a consumer-centric approach.
Collaborating with a team of UK-based spirit bloggers and brand evangelists we produced a sophisticated and fresh new look and feel that reflects the quality of the brand while delivering on both a B2B and B2C content strategy.
Using a two-pronged approach we developed the audience personas to include both the domestic and professional mixologist, engaging a community of like-minded gin lovers and cocktail enthusiasts eager to discover and advocate for the brand.
Fifty Pounds Gin is consistently featured in the feeds of both micro and macro influencers and has attracted a highly engaged community of more than 30,000 followers in only 15 months.
They’ve also had impressive growth in online sales and an increase of 200% in inquiries to the website www.fiftypoundsgin.london from retailers wishing to distribute the gin both in the UK and globally.
“Chelsea and her team of collaborators have been instrumental in the growth of our business internationally. Their cultivation of brand advocates and content development, in particular, have helped us to reach our target audience and increase sales and leads in both new and existing markets. Always creative and proactive, they’ve achieved a sophisticated look and feel for our brand that’s managed to also maintain our cheeky personality.” Fran Requejo – Managing Director Fifty Pounds Gin