We partnered with Williams & Humbert to design a global digital strategy for its star spirit brand, Dos Maderas Aged Rum.
We reviewed sales data, conducted in-depth competitor and digital sales funnel analysis to determine how to activate the most effective digital marketing campaign, supporting local distributors and converting new consumers into loyal brand enthusiasts. The analysis resulted in meetings both with HQ and with the local market Sales Managers and their distributors in 5 key markets : USA, Italy, Germany, France and the Czech Republic.
Chelsea & Co. built Dos Maderas’ digital brand foundations from the ground. The first step was to design the brand guidelines achieving a unified visual identity and tone of voice. This was crucial to maintaining uniformity as the brand expands in different countries and new markets.
As a next step, we managed the web development agency in the pursuit of creating a global platform in 5 languages to amplify Dos Maderas’ rich history worldwide.
A content marketing strategy was then developed to include how we would amplify the brands story across all digital platforms in the 5 key markets.
By creating a solid brand identity and defining the tone of voice, it added value and sales potential to the brand immediately. This groundwork had a strong ripple effect for its local markets and distributors to help them further define their target consumer, USP and help them enforce a local digital marketing and sales strategy.
Our team developed the UX strategy and narrative together with the production of all content including copy, photography, unique cocktail recipes were developed and a new brand video was produced. All of which have been created in 5 languages.
A tailored and in-depth SEO strategy was implemented to position Dos Maderas in the top search results for aged Rum. This will result in an opportunity to not only outrank competitors in SEO, but also support e-commerce partners to convert to sales. Ongoing optimisation of the results of all activities including marketing campaigns, promotions and community development will be consistently measured and optimised.
Our expert team of content producers, bring together the best of drinks photography including lifestyle imagery with and without models, product shots and behind the scenes where the magic begins.
As part of our ongoing digital channel management of the Dos Maderas brand we produce engaging Reels that both delight and educate.