Our research showed that despite being one of the oldest spirits in Spain, there was very little knowledge about the production and ageing process of Brandy de Jerez within the professional sector. So we redesigned and built a completely new online experience that captured the heritage and sophistication of the category, with dedicated producer pages allowing them to showcase their premium brands while providing an easy-to-use platform for staff to publish up-to-date news and information.
We designed a social media content strategy targeted at professionals, including both junior and senior sommeliers, mixologists, bartenders and drinks buyers, providing them with easy-to-understand technical information and access to the people behind Brandy de Jerez.