Because the brand had never been represented on digital platforms before, we paid close attention to how the community was talking about brandy as a category and over time evolved the content strategy to reflect this:
C + C = Cardenal Mendoza C Factor
Cardenal Mendoza, with its warm, balanced flavour and intense finish, pairs beautifully with cigars, chocolate, coffee, and other liquors to create innovative and exciting cocktails.
In less than 15 months we built an active, engaged, global community across both Facebook and Instagram while inspiring more than 3000 original posts using the hashtag #cardenalmendoza.