Alkemi Cellar
Digital Asset Manager Designed for Drinks
Background
Alkemi Cellar cuts the chaos of scattered files, making assets easy to find and freeing teams to focus on selling rather than searching. Built by drinks industry professionals at Chelsea Co. For drinks brands and distributors who need to move fast.
A leading global importer was struggling with disorganized assets and slow workflows. We built Alkemi Cellar to bring order, speed, and brand consistency, transforming them from chaotic and clunky to competitive. This is no generic digital asset management system (DAM). It’s engineered for the real complexity and nuances of the drinks industry, with AI doing the heavy lifting.
It was a familiar problem. Teams were losing hours hunting for the “right” files. Thousands of photos, videos, logos, and PDFs were buried in servers, inboxes, and old folders. Brand managers worried about inconsistent materials across regions, sales teams struggled to find assets for pitches, and distributors leaned on outdated imagery. There was no visibility on what was being used, where, or why.
They’re not alone. Knowledge workers can spend nearly 30% of their day looking for information.
Client :
Global Importer Wine & Spirits
SERVICES :
Design, Digital Transformation, SaaS Products, AI-Powered Tools, UX/UI Design & Prototyping
Client :
Global Importer Wine & Spirits
SERVICES:
Design, Digital Transformation, SaaS Products, AI-Powered Tools, UX/UI Design & Prototyping
SOCIAL MEDIA:
A Smarter, Purpose-Built System
Lightning-fast, intelligent, and always compliant, Alkemi Cellar is a DAM that actually understands drinks. The centralized library reshaped how the company handled content.
Within days, AI-driven bulk uploading and tagging brought order to hundreds of assets, from labels and bottle shots to campaign banners. SKU-level organization kept product lines precise and easy to navigate, while simple branding tools allowed the importer to present a polished, customised portal to its global partners.
The intuitive interface allowed the head office and regional teams to adopt the system rapidly, ensuring every market used the latest approved, compliant materials. The platform scaled across products and countries, giving the company a future-proof foundation for growth. No extensive training needed.
The real unlock? The Analytics Dashboard gave the brand team unprecedented insight into asset usage. For the first time, they could see at a glance which product images or point-of-sale materials were surprise hits with regional teams and distributors, and which were being underused. For example, one flagship product video was downloaded by almost every market in its first week, a clear signal to create more content like it. The team could finally refine their content mix around real demand instead of guesswork.
Results That Move Markets
Alkemi Cellar has accelerated the company’s marketing operations dramatically. Teams worldwide can now find assets in seconds instead of wading through emails. Alkemi turns 30-minute hunts into a 5-second search. That shift alone has improved speed-to-market for new campaigns.
Brand coherence is now guaranteed. Every distributor pulls from the same secure, accurate, up-to-date source, ensuring compliant and unified presentation worldwide.
The real game-changer is visibility. The Analytics Dashboard reveals actionable trends and performance insights that guide smarter content decisions. The company moved from reactive to strategic.
More than an asset manager, Alkemi Cellar has become the digital infrastructure behind how the brand works. Clearer. Faster. More cohesive. Built to scale. A business once held back by scattered files now moves at the pace markets demand.
Build Your Digital Foundations
Is tech a barrier to your success? You don’t need more tools, you need the right ones. Chelsea Co. masters digital, data, and AI to build digital foundations that grow into powerful ecosystems.
The drinks industry is built on tradition, but your tech doesn’t need to be. From cellar to click, we got you.
Future-proof your brand: hola@chelseaco.agency
