What we do
We apply a holistic approach to make sure your brand is relevant on the right platform every time.
These days wine lovers, sommeliers and distributors discover and get to know brands through multiple channels, most of them online. Your website, your social channels, your newsletter —every single touch is an opportunity to capture interest and build a relationship.
We bring our innovative digital marketing framework to a traditional industry—without the overly technical or cryptic approach you’ll face with most agencies. You aren’t working with just a creative agency —we take a holistic approach to the digital footprint of your whole brand to make sure it’s relevant on the right platform every time.
Our clients are our partners. Together, we analyse your wine and spirit brand to see where it stands in the market and how we can achieve your desired results.
How we do it
Our proven 3 step methodology
STRATEGIZE
First things first—how is your brand positioned in the market? How does digital influence that conversation, if at all? And, most importantly—are you in control of that conversation?
Based on that data, we design a strategy for where we’re going to play the game and how we’re going to play it.
CREATE
We bring together wine & spirit experts, with award-winning content creators & digital experts—strengthening your brand & reputation.
We turn your brand into a media powerhouse by creating a suite of assets including an editorial program, style guidelines, web design, photography, recipe development, Reels, video, motion graphics, infographics & SEO copywriting.
AMPLIFY
Acting as your external digital marketing partner, we implement & maintain your 360° digital strategy by producing engaging & on-trend content for your socials & website, managing your PPC & SEM campaigns & maintaining your digital channels on a day to day basis.
All activities are monitored & analyzed so we can show you measurable ROI & improve areas that are not as effective.
DIGITAL TRANSFORMATION
It’s time for your brand to join millions of wine lovers, professionals and consumers on digital. Together, we’ll develop a plan to sustainably move you from analogue to fully digital, globally.
We’ll not only implement the strategy—we’ll train your team and teach you how to take control of your own brand online. That way, you’ll be able to future-proof your brand and stay relevant for many years to come.
The end result is a holistic 360° strategy that clearly identifies:
- WHERE the opportunities lie for your brand in digital
- WHO your online audience are
- WHAT platforms and technology they use
- WHICH type of content you need to reach your audience
- and HOW it will grow your business
What we do
- 360° Digital strategy
- User Profiles & Journeys
- Brand Identity & UI Style Guide
- Tone of Voice
- Content Marketing Strategy
- Technical Specifications
- Website UI Design, UX, Wireframes
- Website Development, QA & Maintenance
- Social Media Strategy & Playbook
- Email Marketing
- Resources, Risks, Timeline & Budget
This solution is for partners who are ready to evolve their business and their team into the digital era. If you are ready to go on this journey with us to align your business with customer demands and be resilient in the fast-moving digital future, then we would love to talk to you.
CONTENT DEVELOPMENT
Consider us your in-house content team. We look at the market and deep dive into your position to design and implement your entire content and social media strategy.
Our team of multilingual creatives produce award-winning content & experiences catered to your different channels & how people interact on them.
What we do
- Brand & Content Narratives
- Web Design
- SEO Centric Content
- Moodboards & Script Development
- Photography
- Cocktail Recipe Development
- Copywriting
- Infographics
- Motion Graphics
- Videos
- Reels
- Online Experiences
ONGOING DIGITAL CHANNEL MANAGEMENT
We manage your digital platforms on an ongoing basis to capture existing interest, increase awareness & support the conversion to sales ensuring consistent growth and scalability.
All activities are monitored and analyzed so we can show you measurable ROI and improve areas that are not as effective.
Our end-to-end solution is developed for partners who are time-poor, have limited resources and need an entire content marketing & social media strategy outsourced to a trusted international team who have the right expertise, passion and the results to prove it.
What we do
- Website Maintenance, SEO Optimization & Content Management
- Content & Community Management
- Analytics & Reporting
- Influencer / Ambassador Outreach
- Email Marketing
- Tactical Campaigns
- SEM & Paid Social Marketing (PPC, Audience segmentation, pixel & retargeting campaigns, A/B testing, optimisation & reporting)